Strategist / Design Manager

Simon’s energy is infectious, and once you have met him, it is difficult not to walk away with renewed enthusiasm and be utterly inspired.

He is fascinated by ideas and is the first to admit that many of his ideas are a little out there. However, we can tell you that the ideas that make it through the ‘bonkers’ filter are enormously creative, innovative and always based on a better view of the current situation. 

Simon Trewin is constantly collecting and connecting seemingly disparate skills and knowledge. Over three decades, he has developed an exceptionally high level of understanding in hospitality design, branding, marketing, fine art, teaching, writing, design thinking and complex problem solving.

As a qualified chef, Simon has extensive international and national hospitality and food retailing experience. He has created and launched many hospitality ventures, including multiple appearances on the Fast 100 List. He has consulted to industry in New Product Development, Service Design, Innovation & Design Thinking. 

His expertise in hospitality operations of every scale, coupled with a relentless focus on the end-user experience and the importance of operationally sound spaces, enhances the commercial value of every project he is involved in.

Simon has taught entrepreneurship, brand & visual identity and marketing, along with writing and teaching design thinking at University level.

With a passion and deep understanding of spatial design, user experience and architecture, his Certificate IV in Residential Drafting studies was inevitable.