Commercial projects require discipline.

Commercial projects require discipline. The discipline to understand regulations and restrictions. The discipline to manage risk. The discipline to extensively research and adhere to standards. The discipline to work within restraints.
As teachers of commercial interior design and its application in hospitality and retail and as qualified and accredited designers, we both understand best design practice, current regulations and how to implement these for ergonomics and anthropometrics. We study spatial planning and we study people. We take an integrated approach, knowing when to involve our wider specialist team of experts and consultants.
We listen and we respond creating a disciplined solution that spans well beyond the obvious.
Photo / Jane Valentine + Claire Bramich (Valentine interiors + design)

Seafaring twist!

Twin boys deserve a special room.
With a location close to the ocean, it only felt right to respond with a seafaring twist.
Deep tones of navy float behind the spotted eagle ray, while timber detailing in the bespoke furniture provides an imaginary escape…in tandem of course!
Photography / Loic Le Guilly

Emotionally connected to a home

Being emotionally connected to a home is at the core of most interior briefs.
This delightful space focuses on the family hub. Feeling good, enjoying the space and smiling at your surrounds.
We were able to achieve this by working closely with our client. Together, we have created an artistic expression, telling a story, moving through the chapters, one room at a time.
Photography / Loic Le Guilly

A lucid quality

Our design was informed by the necessity of a bath within the family home. The space was small and the spatial layout needed careful consideration.
Listening, along with methodical planning allowed us to create a design that enhanced the flow and layout substantially. By utilising smart cabinetry and material selections, the end result was a room that felt expansive with an inviting lucid quality.
Design / Valentine Interiors
Photography / Loic Le Guilly

Classic contemporary style

A classic contemporary style requiring careful thought and consideration.
Harmony has been achieved through proportion, scale and understanding our client needs.
Paring back, curvaceous forms and being respectful of tradition with a fresh approach.
Design / Valentine Interiors
Photography / Loic Le Guilly

Welcome Naomi Doedens

We are very excited to welcome Naomi Doedens to our Valentine team!
Naomi is an interior designer with a strong background in commercial design, where her most recent role involved designing temporary installations and spaces for the Melbourne Cup Carnival. The fast-paced world of events requires a strong creative flair, an excellent work ethic, and an ability to think on your feet, all of which Naomi brings to the Valentine team.
A First Class honours graduate from the RMIT Bachelor of Interior Design, Naomi was nominated by the university for the Design Institute of Australia’s Graduate of the Year Awards (GOTYA), a program for the most exceptional students.

A classic contemporary twist

Respect and understanding the original era of a home is crucial when designing any interior space.
Our classic contemporary kitchen pays homage to the mid-century style, with warm timber tones and feature shelving. Views have been maximised allowing the merging of the interior and exterior.
Detail is refined, all components have been carefully crafted and there is a seamless flow throughout the space resulting in a timeless design.
Design / Valentine Interiors
Photography / Loic Le Guilly

Imagine seeing the world through an unfocused lens. Now try to find a door when it looks no different to the wall.

Imagine seeing the world through an unfocused lens. 
Now try to find a door when it looks no different to the wall.

If we are to dismantle space and then reassemble it, must we as designers embrace our responsibility to establish inclusivity for all that will pass through it? Let’s pose the question to ourselves and our industry; are we designing for all or are we passively bypassing regulations because we don’t understand their original intent? An omission that causes displacement for the user and that impacts their ability to navigate a space with confidence and ease.

Luminance contrast requirements in commercial projects highlight a fundamental flaw in the world of design practice. In regulatory terms ‘luminance contrast between building elements is the difference in the amount of light reflected from the 1st building element compared to the amount of light reflected from the 2nd building element’ [1].  The provisions identify the correct luminance contrast using a calculated percentage to ensure that built elements provide purposeful way finding cues for those who are visually impaired. But, as ‘plain English’ advocates would undoubtedly argue; is the outdated language too difficult to comprehend? And as a result, does this diminish the possibility to design and build compelling and functional spaces for all?

‘Universal design is not about disability – it’s about better living for everyone’ Erick Mitkiten, architect. [2]

With every design we need to ask the question, have we put ourselves in the shoes of all users equally? In order to understand what is required from us, do we need to break down preconceived regulations, and work to build new ones? An informed conversation that includes the key experts in the field; VisAbility Australia and Equal Access Australia, along with others to determine what really works for everyone.

Let’s make life simpler, refocus the lens, and allow everyone to navigate the built environment equally and easily, after all, it is the user we are designing for.


[1] AS 1428.1 – 2009 Appendix B.31
[2] Vencill Sanchez, K (2021), Design for Everyone, Dwell Media, NY. Viewed 12 March 2021.


The Tasmanian Tuxedo article

Check out The Tasmanian Tuxedo for their latest article. The story so far of Valentine interiors + design and of Jane, the driving force behind the name, the success and the hundreds of compelling interiors to date. We are honoured to be part of their unique take on the stories of everyday Tasmanians doing just a little bit more than the everyday.

Creativity runs in Jane Valentine’s blood. Growing up on the outskirts of Hobart in a quirky hexagonal home designed by her father, Jane warmly recalls the effect the family property had on her life. “That house had a really big influence on me without me even realizing it until much later in life. The hexagon is one of the most efficient shapes in nature and really minimizes wasted space. Although we didn’t have huge bedrooms, what we did have was very cleverly utilised.”
Jane graduated from the University of Tasmania with first class honours in graphic design before embarking on a twenty year journey of design in Hobart. She is now the driving force behind Valentine interiors + design – a contemporary Hobart studio serving both residential and commercial clients.
Jane speaks passionately about the skills required to create functional, practical and aesthetically pleasing spaces. “Interior design is so much more than what people imagine,” she says. “The stereotype is that it’s just about colours and placing a few cushions in the right spot, but the reality is so much more complex. It’s really about understanding human behavior in order to create functional spaces. Spatial planning – knowing how people will move throughout a space – is critical to success in this industry. Every job we do begins with function and behaviour, long before we consider aesthetics.”
It’s a careful balance of art and science. Step inside the world of one of Tassie’s most talented interior designers –…/81-interior…/
Photography: The Tasmanian Tuxedo
Written Article: The Tasmanian Tuxedo